XYoga XDubai, in partnership with DTCM, aimed to position Dubai as a leading destination for Yoga in the MENA region with the XYoga Dubai Festival. Client: XDubai Services: Social Media, Brand Awareness We created Facebook, Instagram, Twitter and Snapchat channels and developed bespoke content streams for each platform. Brand Awareness, Acquisition, Event Registration and Click to Website paid media driving festival awareness and registration; with multiple contests aimed at fan growth and event participation.