Jetman LMTD worked with XDubai on the digital distribution announcement of a second team member joining Jetman Dubai, through an epic video showcasing the two athletes and some of the UAE’s most spectacular landmarks. Client: XDubai Services: Social Media A robust campaign was developed to support the launch of the video in the weeks leading up to going live, launch week itself and the following ‘long tail’ period. This included wide reaching content across Jetman and stakeholder channels, a dedicated responsive microsite, high-impact paid media promotion and strong community management.