Recipe Video Series LMTD launched Lamb Weston into the MENA region with a digital-forward approach. Client: Lamb Weston Services: Social Media, Brand Awareness, Video Production The international frozen potato brand wanted to show its Middle East customers how they could enrich their meals with their variety of products. We curated a series of fast-paced ‘top down’ recipe videos to live across social media channels including Instagram and a dedicated site. The videos highlight the convenience of adding Lamb Weston products to a meal and demonstrate how the humble french fry can be used in innovative ways to provide exciting mealtimes for the family.